The advertising for the film “Inception” had many different sides to it from the trailer to the posters. Some of the posters were on the side of buildings that had an optical illusion that change the appearance of the buildings. These building were in New York. There are also quotes from the film like “Your mind is the scene of the crime” and “The dream is real”. These were used on the poster to give you an idea of what the film is about. This will give the effect that the film will give when watching it. It also shows of some of the things that will be in the film and to mess with your mind. There were also posters that were outside of the cinema that said “Keep Your Eyes Open and Your Mind Closed.” This also had a line underneath the said about texting “wakeup” to a number that would give some insight to the story that was in “Inception” and also the secrets. This was to catch the eye of the audience that had just seen the film. But the reply was about Mountain Dew and would just want you to spend money on it. This just show that Mountain Dew where using the film for there own advertising and the film as a cover up. There is also the online game “mind crime” that when was completed revealed a poster for the film. This would give you some insight to the film and then you can see the poster before everyone else. There was also a giveaway of T-shirts that had the briefcase with dream machine at WonderCon. There was only a limited amount of the T-shirts with the machine on it. The machine that is on the T-Shirt was the same as the one on the film. The online game realest a second part of the game that had more secrets about the film and a trailer hidden in it as well. This was releasing more of the film to the people that play the game before the public. There is also a prequel comic called “Inception: The Cobol Job” when the official trailer was released it went viral on You Tube when it was released to the public. There were billboards that were released after the first trailer to increase the public to the film. There were also people in the cities that were in street teams that gave out pamphlets that had warning on them about inception and there was also poster that had the saying on them “thought theft is real” and “protect your mind”. These posters had on them a QR code that sent you to a website that was a conspiracy theorists blog about inception and how it is real. It had also some of the things that other advertising campaigns have like a Face book fan page and mobile games. These help spared the film online and then they can become viral like the trailer did and then more of the online community can spread it. This appealed to the target audience by using some of the aspects of the movie and seeing if they can put them in real live like the poster on the buildings in the style of the film and how some of the buildings are in the film. There is the “mind crime” game that gave away little information like the trailer and the poster. This was a good way of keeping the people interested into the film. It also released the poster and the trailer before the public can see it. This will keep people interested in the game and the film. The fliers and the posters that was given out or put up around the area also use the story about going into the dreams to help get the audience know more about the film and it gets people interested into the story and can have some insight in to the film. The comic gives some back story and this can help with the main story and can give you some back story in the film and some of there characters. This will give the audiences more interest in the story and you can know more about the characters in the film that are in the film.
This is the building with the poster on them in New York.
