Audience data
Audience data is collecting data from an audience from a show or an advert to find out what they think of the product. It can be also for the amount of people watching the program and what they like and dislike about the program. This is done with the TV liked up to a counter that counts the programs that you watch. A media example of this is the BARB and this stands for Broadcasters’ Audience Research Board. What this does is it counts the number of TV’s watching the channel. The channels and companies that use it are BBC, ITV, Channel 4, Channel 5, BSkyB and IPA. It does not get profit form ding this job. The good point of the audience data is that you can see all of the channels that people are watching and what to put on the prime spot of the channel. It can also show what people are most interested in on the channel. That bad points is that not all of the channels are counted by one company and this could make the results bias.
Audience profiling
Audience profiling is thinking what sort of people will be watching the program and what age they will be. When they have done this they can know what to put onto the channel and the people that will be watching it. It can also let you get into the mind of the viewer and what there will be feeling when they are watching the programme. Also there are different categories for the different people that are watching the programme from having age gropes and the type of people that watch the programme. The media example is BARB and what they use the channel counter to help out as well. The good point of it is they know what sort of people will be watching is and they know then what content to put in the programme. The bad point of it is people they did not think that would watch the programme will watch is and then they could be offended.
Consumer behaviour
Consumer behaviour is when a company looks at the behaviour of the person watching a programme or advert. It looks at the physiology that the person goes through when watching. They also look at what is in trends and use that to get the attention of the audience. They use this to make market strategies to help sell there products. It is also use to get people to buy product that they don’t need to buy. The good points that it has is that it help get a product out to the public and get it known to people. It can also show what the public won’t to buy and what they are not buying. It also help the seller get into the mind on the consumer and what attracts them to the product. The bad point is it could find the best place to adverts and then it cost more money to adverts and the small companies will have the bad spots. Also there will be lost of adverts that have the same tacit and then the trends will change and they have to do it all over again.
Advertising Placement
This is where adverts are placed in different locations on a web page on put in order on the TV. It also puts the ads in the best place on the web page or the best order to put them in on the TV. This can be in-between a popular program or a popular web page. This will make it expensive to advertise there so big companies will be there. This will mean they will have to do research to know the best place to put the advert. The good points of this are you can put an advert in the best place for people to see it. Also will be shown to more people and then there is a higher chance of the product to be seen. A bad point is it cost more money to place the advert there.
Product reach
This is when you get you product out to the target audience and more accessible to people. Also it is for getting your product out to more people by stoking it in different places like town centre or village shops. Also how many people have this product? The good points of this more people can get your product and to will be for your target audience. It can also tell you how many people have the product and what they are buying. The bad points of this are you can’t get the product put to all the places that it needs to go and only the popular places get them.
Competitor analysis
This is where you look at you competitor’s products and then see how to improve you own product. When you do this you look at are what are they selling? What are they using to display the product? What threat dose the competitors have? And what opportunities can you get on the market? This can help you beat you competitor’s products and see if you can get one up on them. The good point of this is you have an insight of you competitors. Also you know what strategies for marketing and can improve you own. A bad point of this is your competitors will be doing the same thing to you to get a one up. Also by the time you find the information from you competitors they could of change it.
